Cultish emerged in 2020, yet its soul is deeply rooted in the vivid ethos of the 1990s. Ryan Brussow, shaped and inspired by the era of skateboarding, punk rock, and hip-hop, brings this vibrant spirit into the present. The streets he once roamed during his youth infuse his vision, guiding the creation of Cultish.

While the brand itself is a product of the new decade, its foundation is built on the countercultural movements that defined Ryan's formative years. Not just a fashion label, Cultish is a bridge connecting the rebellious energy of the past to the modern era. Each design reflects this connection, blending opinion and fearless design with oversized, drapey forms, echoing the streets that once were Ryan's playground.

The pivotal moment for Cultish comes during a psychedelic journey through the Rijksmuseum in Amsterdam. It's here, in 2020, amidst the echoes of art and history, that Ryan envisions the full potential of the brand. Cultish evolves into a means of continuing the dialogue and archives of the streets, using fashion as a medium to convey these stories and concepts.

Ryan's dedication to craftsmanship and quality remains unwavering as he insists on in-house manufacturing in Cape Town, South Africa. Each garment of Cultish stands out for its unique style and premium quality, with every piece finished by hand, embodying the brand's commitment to excellence.

Cultish, while born in 2020, carries the spirit of the rebellious 90s at its core, standing as a testament to the enduring influence of the era. It represents the hope for a better future, realised through modern dialogue. The brand is a movement resonating with those who carry the spirit of counterculture in their hearts, bridging generations and inspiring change in the contemporary world.


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