MADE IN SOUTH AFRICA. THE CULTISH WAY .

WE DON’T JUST DESIGN IN CAPE TOWN, WE BUILD HERE. NOT IN THE MARGINS OF SOMEONE ELSE’S SUPPLY CHAIN, BUT INSIDE OUR OWN FOUR WALLS. WE INVESTED IN OUR OWN ATELIER, BECAUSE WE WANTED CONTROL. CONTROL OF PROCESS, OF QUALITY, OF CULTURE.

OUR PROCESS IS IMPERFECT BY DESIGN. PIECES ARE WASHED, SCORCHED, HAND-FINISHED AND SUN-DRIED UNTIL THEY CARRY MORE STORY THAN JUST STOCK. WE DON’T CHASE PERFECTION. WE CHASE FEELING. WHAT LEAVES OUR FACTORY CARRIES WEIGHT OF HANDS, OF HOURS, OF INTENTION.

WE BUILT OUR OWN SYSTEM BECAUSE THE OLD ONE WAS BROKEN. LOCAL MEANS MORE THAN LOGISTICS. IT MEANS JOBS, SKILLS, ACCESS, COMMUNITY. IT MEANS PUTTING MONEY WHERE OUR MOUTH IS. AND GIVING A DAMN ABOUT WHO’S MAKING WHAT YOU WEAR.

PUNK IN SPIRIT. LOCAL BY CHOICE.