MADE IN SOUTH AFRICA. THE CULTISH WAY .

WE DON’T JUST DESIGN IN CAPE TOWN, WE BUILD HERE. NOT IN THE MARGINS OF SOMEONE ELSE’S SUPPLY CHAIN, BUT INSIDE OUR OWN FOUR WALLS. WE INVESTED IN OUR OWN ATELIER, NOT BECAUSE IT WAS EASY, BUT BECAUSE WE WANTED CONTROL. OF PROCESS. OF QUALITY. OF CULTURE.

BUILT CLOSE TO THE BONE.
EVERY DAY, WE’RE ON THE FLOOR. TALKING FABRIC. ADJUSTING TENSION. DYEING, DISTRESSING, MESSING THINGS UP AND MAKING THEM BETTER. IT’S CHAOTIC. IT’S LOUD. IT’S NECESSARY. THIS IS WHERE THE REAL WORK HAPPENS. WHERE IDEAS BECOME GARMENTS, AND GARMENTS GET THEIR SOUL.

EVERY FLAW IS THE FINGERPRINT.
OUR PROCESS IS IMPERFECT BY DESIGN. PIECES ARE WASHED, SCORCHED, HAND-FINISHED AND SUN-DRIED UNTIL THEY CARRY MORE STORY THAN STOCK. WE DON’T CHASE POLISH. WE CHASE FEELING. WHAT LEAVES OUR FACTORY CARRIES WEIGHT OF HANDS, OF HOURS, OF INTENTION.

PUNK IN SPIRIT. LOCAL BY CHOICE.
WE BUILT OUR OWN SYSTEM BECAUSE THE OLD ONE WAS BROKEN. LOCAL MEANS MORE THAN LOGISTICS. IT MEANS JOBS, SKILLS, ACCESS, COMMUNITY. IT MEANS PUTTING MONEY WHERE OUR MOUTH IS. AND GIVING A DAMN ABOUT WHO’S MAKING WHAT YOU WEAR.