Dramatic, oversized, free-flowing . . . It’s the way we live—loose and fluid. Today’s audiences crave brands with personality, emotion, and purpose. Brands that they can agree and disagree with.
In a quiet luxury landscape dominated by understated elegance and heritage storytelling, break the mould as the rebellious outsider.
Cultivate a brand identity that feels genuine and relatable—and even quirky at times—it is essential for fostering loyalty and authentic connections with audiences.
Breaking featured at the Summer Youth Olympic Games in Buenos Aires in 2018. Following its outstanding success at the Games in Argentina, breaking was added to the Paris 2024 Olympic programme as a new sport, subsidised in France. It’s not returning for the Los Angeles Olympics in 2028 . . .
We need to dream again: Follow your bliss and the universe will open doors where there were only walls—don’t burn our future, make you curious about ideas and fuel your search for information. ‘In order to be irreplaceable one must always be different.’— Coco Chanel
